A Life Re-Routed

It's hard to believe that for the first time in more than 22 years I'm no longer affiliated with a fitness company called Beachbody (recently rebranded as BODi). A company where I met so many lifelong friends, where hundreds of thousands of us transformed our bodies through at-home fitness and nutrition products. I personally have used and believed in these products for more than two decades.

It was hard to wrap my head around it all at first, but on September 30, 2024, BODi CEO and my friend Carl Daikeler released the press statement about moving from a community based, word of mouth marketing structure back to a more traditional sales website without the support of a community or coach. This ended a community support model that he had personally invited me into back in his office in Beverly Hills, CA in 2006, after I’d hosted the customer interaction side of the company’s website for the better part of the year prior, as well as having hosted Tony Horton Fitness Camps with my good friend and P90X Creator for several years all around the country.

Over the course of the prior four years before the launch of the coaching network, I had created memories and hundreds - even thousands of stories that had been built through relationship online. When that model moved to a relationship-business model, I had been concerned we would lose the authenticity of the relationships I’d built by coaching people for free from 2003 to 2007 when the official store finally opened. I intentionally protected those relationships voraciously as one protects their own integrity.

But after 18+ years as with many things in business, even ones with deeply meaningful communities, it had run it’s course, and came to an end. So when our model changed back to a transactional website, (which the owners had full right to do) I reached out to my friend Becky Bursell; Founder and CEO of a brand-new wellness company called SYONA (which means “ray of light”) to share with her our abrupt situation, she said "We're all ready for you to come and grow with us at SYONA!

And now our friends who care about continuing to build something of significance and as a team have a new home! We are NOT trying to become another version of Beachbody, though fitness is a part of the SYONA’s overall approach to holistic wellness. There is SO MUCH MORE to wellness than exercise. SYONA is in a lane all it’s own; creating something entirely NEW. With a focus on the FOUR PILLARS of a person’s overall approach to wellness, I found it so refreshing that the overall approach is on mental wellness and the brain, physical wellness (including exercise, but specifically the brain-gut relationship and it’s connection to illnesses), personal and even spiritual wellness (personal growth, after all, is the only guarantee that tomorrow will be better!), and financial wellness; creating wealth in a business model that rewards a team for it’s efforts!

SYONA is not focused on how you LOOK, but on the wellness you EMBODY as you move through the world; daily becoming the next best version of yourself; focusing on INTERNAL growth and wellness.

I’m going to share more in the days to come, but I hope you’ll follow along as I share the story. It’s unfolding as I share and I’m VERY excited for the growth I’m seeing and experiencing!

And if you have questions, please reach out! I’d be happy to answer your questions!

Living my great lifestory - and helping you live yours!

TRACI :)